CSP Daily News, August 8, 2011
CINCINNATI -- Hangover Joe's has teamed up with Warner Bros., and in September 2011 will roll out Hangover Recovery Shots featuring the images of the characters from the hit movie The Hangover printed on the bottles.
"We are very excited about this partnership," said Shawn Adamson, managing partner with Mike Jaynes of Hangover Joe's Get Up & Go.
The bottles will feature the characters and their quotations from the movie. Each character will have his or her own bottle.
"People can collect the different bottles and complete the whole series. Everyone knows this movie, and we are very excited to be a part of this. There is not a convenience store or a liquor store that is not going to want to have a few boxes of this product on their counters. It's the perfect marriage between these two companies," Adamson said.
Hangover recovery shots are similar to energy shots, but are for hangover relief, the company said.
"It's a great fit for stores that are selling alcohol at point of sale," he added. "We have been selling very well in convenience stores and retailers in the U.S., and now being the official licensed product for The Hangover makes it even better for our brand."
Hangover Joe's contains taurine, caffeine, green tea leaf extract, black pepper extract, goji berry concentrate and other natural ingredients. It does not prevent intoxication, the company said.